I know, right!? I find her story and her take-aways on that story VERY useful for these times. I don't know about you but I found the whole Hundreds of Beavers case study that Filmmaker Magazine was so excited by alienating. Like, who has the resources those guys did? They spent so much money and they already had a social media team working for them. Naomi brings the realness. And what we're doing is a little hybrid. We sold streaming to a distributor (and yes, we're doing our own marketing) but held onto theatrical and educational and are looking for ways to execute those.
Really enjoyed this interview. I almost did the tour idea 15 years ago but got such a hard time from the funders that I gave up…also like the description of being in a sort of ‘in between’ period. Astute.
Yeah, I mean I think there’s a lot of room to innovate and 15 years ago, the landscape was really different! We chose to not self-distribute even though the numbers said we should. People make the best choice they can each time around. That said, I think Naomi is a much better model than the 500 Beavers guys who spent 150K marketing their mostly self-distributed film and who had a team of people working for them.
Jeez. That sounds nuts. Might be an interesting take to tell? I’ve finally realised that whoever your distributor or publisher is, however seemingly serious/big time, you have to do your own marketing. So Might as well do it yourself all the way.
This is a great perspective. The industry is definitely shifting, and it’s interesting to see how people are adapting.
I know, right!? I find her story and her take-aways on that story VERY useful for these times. I don't know about you but I found the whole Hundreds of Beavers case study that Filmmaker Magazine was so excited by alienating. Like, who has the resources those guys did? They spent so much money and they already had a social media team working for them. Naomi brings the realness. And what we're doing is a little hybrid. We sold streaming to a distributor (and yes, we're doing our own marketing) but held onto theatrical and educational and are looking for ways to execute those.
Really enjoyed this interview. I almost did the tour idea 15 years ago but got such a hard time from the funders that I gave up…also like the description of being in a sort of ‘in between’ period. Astute.
Yeah, I mean I think there’s a lot of room to innovate and 15 years ago, the landscape was really different! We chose to not self-distribute even though the numbers said we should. People make the best choice they can each time around. That said, I think Naomi is a much better model than the 500 Beavers guys who spent 150K marketing their mostly self-distributed film and who had a team of people working for them.
Jeez. That sounds nuts. Might be an interesting take to tell? I’ve finally realised that whoever your distributor or publisher is, however seemingly serious/big time, you have to do your own marketing. So Might as well do it yourself all the way.